When you have the perfect newsfeed which aligns with your business objectives, your work becomes infinitely easier. You have great signal to see the best articles appropriate for your business goals.
Cronycle helps you create your own transparent algorithms for search. The alternative is relying on news feeds which are outside of your control, like on social media and search engines. As soon as you rely on a machine to second guess what content you’re after, then you are relinquishing control over the information which you are served every day.
The formula for a Cronycle news feed is simple. We take the articles from the trusted sources you’ve put in your library, and then we filter them according to the keywords you give us. The keywords can appear anywhere in the article – including the body text, title, sub headings, and if there are picture captions we will search there too.
First of all – think about the information you would like to see. Quite often people start with broad keywords like ‘industry news’ or ‘insights’. However, these aren’t great keywords to give you relevant information on a topic – the word ‘insight’ could appear in a number of different contexts! So let’s break down what you are looking for. Quite often it’s general information to keep you up to date, accompanied by specific topics you’d like to drill down into in depth.
Take a respected establishment which provides great general news in your area. In my case, I care about technology and business, so I have the BBC Homepage, BBC Technology, BBC Science and BBC Business feeds in one larger news feed. I haven’t applied any filters to it and get about 15 articles a day on general topics.If you are a financial analyst, then you might take a Bloomberg and Reuters feed. If you are a consultant you may take the general news feed + a feed from your favourite trade publication. It’s entirely up to you. The key is to only have a couple of feeds so you don’t get too many articles.
In my instance, I care a lot about the future of news. Given the future of news is so highly influenced by the monetisation of news, then I have a news feed on ad blocking with the following filters.You are the expert in your field, so you will have a great idea of interesting key words in your industry. Given the news feeds updates in seconds on Cronycle, you can play around until you find something that you like. Researching in this manner won’t take any longer than playing around on search engines, and once you’ve got it right you’ll have relevant articles every day on the subject.
Sometimes you are looking for very targeted information about a specific trend. For instance, you may be interested in developments at Google. However, given Google is a verb as well as a proper noun, then by having a filter which just says ‘Google’ will bring up very broad and irrelevant results.